reportedly named the latest version of its mobile operating system ‘Android KitKat’ in a tie-up with chocolate manufacturer Nestle.
Director of Android marketing Marc Vanlerberghe, said that they couldn’t imagine a better name for Android K release than the tasty chocolate that’s been a favourite among the team since the early days of Android.
While Nestle’s head of marketing, Patrice Bula, said that they were excited to announce this partnership with Android, the world’s most popular mobile platform, which will help them to enable even more KitKat fans to enjoy their break, Mirror reports.
Bula added that KitKat is one of the world’s top 10 fast-moving consumer goods brands in social media in terms of fan numbers and engagement and they continue to build on its strong digital presence with interactive, creative branding campaigns.
According to the report, the release of the new OS will be marked with a competition to win prizes including 1,000 Google Nexus 7 tablets through more than 50 million specially-branded KitKat bars.