LG launches G2 smartphone, makes Samsung Galaxy S4 look old

The LG G2 smart phone is on display during a news conference, Wednesday, Aug. 7, 2013 in New York.

NEW DELHI: LG on Wednesday announced G2, its new flagship Android phone. The device, which will be available gradually introduced in various markets worldwide in the coming months, will compete withSamsung Galaxy S4 as well as the upcomingSamsung Galaxy Note III and the nextiPhone.

The key feature of G2 is its placement of power and volume buttons. Unlike the traditional smartphones, G2 has these buttons under the main camera module on the back cover.

According to LG, the “rear key” concept was implemented because it found that users feel uncomfortable in reaching out to side buttons while using big phones. “Moving the main buttons to the back of the phone gives users more control since this place is where individuals’ index fingers are naturally (placed),” the company said in a press note.

To make sure that G2 has enough horsepower to stay in the market, LG has equipped it with top of the line hardware, which includes a 2.26 GHz quad-core processor. On paper this is even more powerful than the octa-core processor found in Galaxy S4 sold in India.

LG said that based on its research of consumer lifestyles and behaviors, G2 offers users more real-life benefits such as ergonomic design, practical functions and an intuitive user experience.

“Our definition of innovation today is technology that truly resonates with consumers,” said Dr Jong-seok Park, president and CEO of the LG Electronics Mobile Communications, “We have always listened to and learned from consumers in pursuit of innovation. We took these insights to new heights in developing LG G2, the most exciting and ambitious mobile phone in our company’s history.”

According to LG, its new phone also uses dedicated graphics RAM, which should help it get better battery life compared to the phones sold by its competitors achieve.

Though LG has fallen behind in the smartphone race compared to its Korean neighbour Samsung, it is picking up the pace. Helped by its association with Google for the Nexus 4 phone, the company has managed to create a buzz around its smartphones again. Nexus 4, Optimus G Pro and Optimus G have done well in the market. LG is hoping that with G2 it can accelerate the recovery.

Key specs 

Processor: 2.26GHz quad-core Qualcomm S800 Display: 5.2-inch FullHD IPS (1080 x 1920 pixels/423 ppi) Memory: 32GB/16GB RAM: 2GB DDR3 Camera: Rear 13MP with OIS/Front 2.1MP Battery: 3,000mAh Operating System: Android Jelly Bean 4.2.2 Size: 138.5 x 70.9 x 8.9mm Colors: Black/White

LG unveils new device in smartphone war

NEW YORK, Aug. 7, 2013 — LG Electronics (LG) today unveiled its latest flagship smartphone LG G2, the first smartphone introduced under LG’s new “G” Series for premium devices, exemplifying LG’s aim to bring forth more customer-centric innovations.

 

Nearly 700 guests from over 30 countries converged at the renowned Frederick P. Rose Hall, Home of Jazz at Lincoln Centerin New York for the global introduction of the device. Based on LG’s research of consumer lifestyles and behaviors, the smartphone offers users more real-life benefits such as ergonomic design, practical functions and an intuitive user experience.

 

“Our definition of innovation today is technology that truly resonates with consumers,” said Dr. Jong-seok Park, president and CEO of  the LG Electronics Mobile Communications Company, who welcomed the guests to the event. “We have always listened to and learned from consumers in pursuit of innovation. We took these insights to new heights in developing LG G2, the most exciting and ambitious mobile phone in our company’s history.”

 

New Perspective in Smartphone Design

The LG G2 brings everything together in a device with comfortable, functional, convenient and beautiful design. The LG G2 shifts the paradigm in smartphone design by placing all the buttons on the rear of the device, making this the first smartphone to be completely devoid of side buttons. The unique Rear Key concept came from the realization when studying users that the larger the phone became, the more difficult it was to properly access the side keys. Moving the main buttons to the back of the phone gave users more control since this place was where individuals’ index fingers are naturally located. Researchers found that moving the buttons also resulted in fewer dropped phones when adjusting the volume while talking.

 

Long-pressing on the rear-mounted volume keys allows users to launch QuickMemoTM and the camera, making note taking and photo capturing even easier than before. And if the LG G2 is lying on a surface face up, there’s no need to lift the phone to access the power button on the back. With KnockON, the LG G2 can be powered on simply by tapping twice on the display.

 

Edge-to-Edge Display and Best-In-Class Power Capacity

LG upped the ante by incorporating a 5.2-inch Full HD display in the LG G2, the largest display designed for one-handed operation in today’s popular 2.7-inch width smartphone category. In addition to the expansive viewing experience, LG’s innovative Dual Routing technology reduced the phone’s bezel to a mere 2.65mm on the side edge. And with proven IPS technology, the LG G2 offers superior graphics, accurate colors and clear images without any distortion.

 

For more efficient energy usage, the LG G2 employs Graphic RAM (GRAM) technology. GRAM reduces the display’s energy use by up to 26 percent on a still frame and increases overall usage time on the device by approximately 10 percent. And with a generous 3,000mAh battery that is thoughtfully designed to take maximum advantage of the interior space, the LG G2 is more than ready for a full day’s work or play.

 

OIS and High Resolution for Great Pictures

The LG G2’s high-resolution camera comes equipped with Optical Image Stabilizer (OIS) technology to prevent blurring, allowing for clearer, brighter and sharper images even when in motion or shooting in dim environments. Most current smartphone cameras with OIS tend to offer resolution in the 4MP to 8MP range. The G2 is unique in that it offers 13MP and OIS technology in a slim design without a protruding lens. And features such as Super Resolution and Multi-point AF help keep everything in focus, just like a standalone point-and-shoot digital camera.

 

Studio Quality Hi-Fi Sound

In recent years, there has been an increase in consumer demand for superior sound in smartphones as high-quality multimedia content becomes more ubiquitous. Smartphones have become hubs for entertainment of all kind — TV shows, movies, games — and consumers expect the sound to be just as good as the image. The LG G2 is the first smartphone on the market today to feature 24 bit/192kHz Hi-Fi playback that reproduces studio-like quality sound, far superior to a CD. Now consumers can hear a level of audio realism that hasn’t been possible before in a smartphone.

 

Practical UX Connected to Everyday Life

Research shows that the most frequently used smartphone features are the most basic ones that users often take for granted such as SMS, social networking, directions and of course, making phone calls. The LG G2 comes with a number of compelling user experience (UX) features that provide the most practical value by focusing on a smartphone’s most popular tasks:

 

– Answer Me — Automatically answers the call after lowering the ringtone when the phone is raised to one’s ear.

– Plug & Pop — Recommends options or related features to choose from when the earphone or USB cable is detected.

– Text Link —Allows information embedded in text messages to be selected and easily saved in a memo or calendar and searched on a map or the internet.

– QuickRemote — Not only can LG G2 be used to remotely control popular home entertainment devices, it can also learn from conventional remotes and be customized to operate multiple devices with flexible layouts and keys.

– Slide Aside — Enables easier multitasking by simply “sliding” open apps off to the side using a three-finger swipe.

– Guest Mode — Protects owner’s privacy by displaying only pre-selected apps when guests access the phone with a secondary unlock pattern.

 

Unmatched Performance with Next Generation LTE

The LG G2 runs on the industry’s most advanced mobile chipset, the Qualcomm® Snapdragon™ 800 Processor and redefines the smartphone experience through stunning performance, rich graphics and outstanding battery efficiency. Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated. Through a long-term partnership collaboration with Qualcomm Technologies, LG was able to deploy the chipset integrated perfectly with the LG G2 hardware to offer powerful and yet stable performance.

 

Following the global launch event in New York City on August 7, the LG G2 will be rolled out in over 130 wireless carriers in the next eight weeks starting in South Korea followed by North America, Europe and other key markets. Specific dates for market availability will vary by region and carrier.

 

Key Specifications:

  • – Processor: 2.26GHz Qualcomm® Snapdragon™ 800 featuring quad Krait CPU
  • – Display: 5.2-inch Full HD IPS (1080 x 1920 pixels / 423 ppi)
  • – Memory: 32GB / 16GB
  • – RAM: 2GB LPDDR3 800MHz
  • – Camera: Rear 13.0MP with OIS / Front 2.1MP
  • – Battery: 3,000mAh
  • – Operating System: Android Jelly Bean 4.2.2
  • – Size: 138.5 x 70.9 x 8.9mm
  • – Colors: Black / White

Nokia Lumia 925 Review

When Nokia released the Lumia 920, it was packed with some of the best hardware you could find in a Windows Phone, such as the fantastic optically-stabilized camera, PureMotion HD+ display and an OS fresh from Microsoft’s update center. But many reviewers, including myself, found that the thick and heavy design wasn’t representative of Nokia’s best effort, and didn’t give the fantastic hardware the body it deserved.

Nokia Lumia 925 – $590 (unlocked)

  • 4.5-inch, 1280 x 768 AMOLED display (334 ppi)
  • Super sensitive touch, Gorilla Glass 2
  • Qualcomm Snapdragon S4 MSM8960 chipset
  • 1.5 GHz dual-core CPU, Adreno 225 GPU, 1 GB RAM
  • 16 GB internal storage
  • 8.7 MP camera, Zeiss f/2.0 lens, dual LED flash, OIS, 1080p video
  • 2,000 mAh, 8.4 Wh internal battery
  • LTE, Wi-Fi a/b/g/n, Bluetooth 3.0, NFC
  • Windows Phone 8
  • 139 grams, 8.5mm thick

Enter the Lumia 925, Nokia’s answer to the complaints. It ditches the thick polycarbonate shell, hefty slab of glass and space-consuming LCD display for a mostly aluminum body with an AMOLED screen. In the process of changing a few components and materials, the Lumia flagship has shed some weight, dropping to 139 grams and 8.5mm thick (from 185g/10.7mm), giving it an all new breath of life.

Aside from the size, a few other aspects of the phone have been optimized, including a some cool software tweaks by Nokia, and revamped camera firmware that should take better advantage of the 8.7-megapixel rear camera. But are the changes too late? Is this the Lumia we should have had at the launch of Windows Phone 8?